Black In Business
Supporting Black Business
Designed by Channel 4 in partnership with Lloyds, the initiative will support four businesses ready to scale through the power of TV Advertising and Mentorship. Each business will receive £150,000 of TV Advertising on Channel 4, the creation of their own TV commercial by Quiet Storm, business and marketing masterclasses, and 6 months of tailored mentorship to accelerate their business growth.
Channel 4
At Channel 4, we’re more than a public service broadcaster, we’re a unique and distinctive part of life in the UK, with the UK’s biggest free streaming service, plus a network of 12 television channels.
Our purpose is to create change through entertainment. We do this by representing unheard voices, challenging with purpose and reinventing entertainment.
Lloyds
Since 1765, Lloyds has been providing expert support and guidance to businesses of Britain. Supporting British businesses and the UK economy continues to be central to what we do.
The launch of our Race Action Plan in 2020 has helped us to address the specific challenges we know our Black colleagues and customers are facing. As part of this, we have made a commitment to help create equity for Black entrepreneurs.
Lloyds and Lloyds Bank are trading names of Lloyds Bank plc. Registered office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales No. 2065.
Quiet Storm
Founded by Trevor Robinson OBE in 1995, Quiet Storm is an employee-owned creative agency and production company that uses the power of creativity to make transformational change for businesses and brands. Clients include HARIBO, Chicago Town, On The Beach, Vimto, Google, Shaken Udder, Women’s Equality Party and Channel 4 & Lloyds Bank’s Black in Business. They are also responsible for founding Create Not Hate, a community interest company aimed at bringing underrepresented young people into the industry – in turn increasing diversity in advertising – and to help unlock business opportunities through diverse perspectives. www.quietstorm.co.uk
Additional businesses supporting this initiative include:
DOES
Does is an award winning socially driven organisation working with corporate partners and large institutions to engage and support disadvantaged communities in business. Does delivers its work through incubator and accelerator programmes for organisations such as M&C Saatchi, Morgan Stanley, Somerset House and Pinterest.
