![It shows four bottles of wine: Brancott Estate Sauvignon Blanc, Campo Viejo Tempranillo, Castillo De Ibiza Rosé and Greasy Fingers](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2024-07/Wine%20x%204%20-%20E4%20prime%20entertainment%20strand%20sponsor.png?itok=SJcZCvb_)
Cheers! Channel 4 Sales and Pernod Ricard UK toast new sponsorship deal, brokered by MGOMD, for E4 prime entertainment
Channel 4 Sa les has secured Pernod Ricard UK as sponsor of E4’s prime entertainment strand, with well-known wine brands Castillo De Ibiza, Brancott Estate, Campo Viejo and Greasy Fingers, on air from 1 July. The creative will be present across E4 and Channel 4 streaming and demonstrates Channel 4’s