![A still image of Fred Olsen Cruise Lines' ident on Channel 4, with a picture of a waterfall.](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2024-12/Fred%20Olsen%20x%20Channel%204%202.jpg?h=d1cb525d&itok=W3E2BTS-)
Channel 4 announces new Fred. Olsen Cruise Lines sponsorship for 2025
Channel 4 is teaming up with Fred. Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks. Commencing from 1 January, the long-term partnership will see Fred. Olsen Cruise Lines sponsor iconic content