Black In Business is a returning initiative, aiming to elevate and grow Black Owned Businesses in the UK.
Designed by Channel 4 in partnership with Lloyds, the initiative will reward four businesses ready to scale through the power of TV Advertising.
Each will receive £150,000 of TV Advertising on Channel 4, the creation of their own TV commercial, plus 6-months tailored marketing and business mentorship to help accelerate their growth.
Background
Research carried out by Channel 4 helped to identify the experiences and challenges that Black Business owners face when starting out in their entrepreneurial journey. The research revealed that Black Business Owners face significantly more barriers when it comes to funding their business vs their white counterparts, and showed a gap in knowledge when it came to marketing and advertising.
Lloyds 2022 Black. British. In Business and Proud report also revealed that 84% of Black business owners have been negatively discriminated against in their past entrepreneurial efforts and only 3 in 10 Black business owners will approach banks for finance.
What will I receive?
Up to four businesses will receive £150,000 of TV Advertising on Channel 4, the creation of their own TV commercial, plus 6-months tailored marketing and business mentorship to help accelerate their growth, as well as practical, hands-on masterclasses designed to help participants overcome challenges and scale their ventures. Black In Business offers a unique opportunity for businesses to unlock their full potential and thrive.
What if I’m unsuccessful?
Regardless of whether you reach the final stage this time around, we’re still keen to help support you and your business. Which is why we’re offering all applicants full access to a range of masterclasses led by industry-leading professionals, that will equip you with the tools to grow and scale your business. Plus, access to the accelerators, workshops and networking events as part of the Lloyds Black Entrepreneurs programme.
Finally, the four runners-up will be referred to Lloyds’ and Jamii’s ‘Rising Star’ programme which includes a grant of £4k to invest in your business as well as tailored mentoring and marketing support from experts at Jamii.
Please thoroughly read through our initiative terms and conditions
Key Dates
Applications open: Monday 30th September 2024
Entry deadline: Monday 28th October 2024
2nd stage video submissions: Monday 2nd December 2024
Final face to face interviews in London: Tuesday 14th January 2025
Notify successful businesses: Thursday 16th January 2025
Masterclasses, Mentorship and creative development and production of ads: February 2025 – July 2025
TV Adverts on air: Q3 2025
