5m
2 Jan 2025

As thousands desert Twitter, is this the end for Elon Musk’s X?

It was once the world’s online marketplace of ideas. But ever since the billionaire tycoon Elon Musk bought up Twitter and renamed it X – dissatisfied users have fled the site – especially after the US election.

Although the company claims ‘it dominated the global conversation’ plus a surge in new users who signed up on voting day itself, rival social media platforms have been gaining ground.