Given the gloom over rocketing fuel bills and rising inflation, it can be no surprise that families are tightening their belts.
Now it’s starting to hit the economy – which shrank 0.1% in March. The cabinet met in Stoke-on-Trent today, with the prime minister and chancellor apparently warming to the idea of a windfall tax on big energy companies.
But can they reverse the slump in consumer confidence and prevent a full-blown recession?