To some, Damien Hirst’s previous works – including dead animals preserved in formaldehyde and jewel-encrusted skulls – are the work of a genius, to others they’re publicity stunts totally devoid of meaning.
So where on that spectrum does his latest project fall?
Today, he set fire to millions of pounds worth of his art; works which had already been converted into digital tokens, known as NFTs, and sold.
But did he succeed in igniting a conversation around the role money plays in the art world?