Going to the Games? Don’t put your shirt on it!
Paraic O'Brien
Foreign Affairs Correspondent
Got a ticket for the Games? Then you’ll want to know whether or not to brush down your beloved Pepsi T-shirt and wear it to London 2012. Olympics Minister Hugh Robertson has the answer.
Pepsi must be delighted with the number of inadvertent Olympic mentions they’ve had on the airwaves. Much more than official sponsors Coca-Cola.
For the last week, across every broadcast outlet, every journalist has asked everyone associated with the Games: “Can I wear a Pepsi T-shirt?”
There was even talk at one point of sending me into the Olympic Park dressed head to toe in Pepsi merchandise to see what would happen.
I said NO because, as every TV reporter knows, the golden rule is “never get dressed up unless it’s a flak jacket”.
So here is the definitive take on what you can and can’t wear to the Olympics, from Olympics Minister Hugh Robertson – including his answer to the question: “Did you ever consider a ‘The British taxpayer welcomes you’ sign at the entrance to the Olympic Park?”
