How did Saatchi & Saatchi ‘sell’ Mrs Thatcher? – Channel 4 News
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9 Apr 2013

How did Saatchi & Saatchi ‘sell’ Mrs Thatcher?

Saatchi & Saatchi created the 1979 ad campaign which saw Mrs Thatcher become prime minister. Jon Snow asks Lord Maurice Saatchi how he “sold” a possible female leader to the UK voters.