How do we prevent AI from creating deepfakes?

Money Saving Expert Martin Lewis is one of the most trusted people in the country – so it’s easy to take his endorsement seriously.

But it also made him an obvious target for AI scammers to replicate his face and voice and create a fake endorsement.

And that’s deeply worrying because as deepfake technology becomes more ubiquitous, that kind of impersonation could make us all vulnerable to fraud.