“Levelling up” – it was one of the campaign promises which helped Conservatives win seats which had been Labour for a generation.
A pledge to tackle long-term regional inequalities by making significant investments in some of the most deprived areas.
Now those new Red Wall Conservative MPs have launched a task force aimed at putting pressure on the government to deliver.
Our political correspondent Liz Bates has been out with one of the MPs – Stoke’s Jo Gideon – to see what they’re planning.