The future of Beano

He’s the bad boy every kid wanted to be. Dennis the Menace has been making mischief in Britain’s best known comic the Beano for decades. But in a market where sales are declining, Dennis has been forced to have a digital makeover.

A new multi-million pound TV series has been developed and the company is paying children to tell it what to put on a new website. But will it work? Our Business Editor Siobhan Kennedy has been to the new Beano Studios to find out.