Top brands pull ads from YouTube over paedophile concerns

Several major brands have suspended their advertising on YouTube and its parent company Google after adverts appeared on videos where obscene comments had been posted. Companies like Mars, Lidl and Adidas said they were shocked and appalled that the adverts were displayed alongside exploitative and inappropriate content. YouTube have admitted they need to do more. So how do the volunteers who currently flag up comments cope, and what’s the solution?