Apple iPhone: profit but where’s the vision?
What we have under Tim Cook is a company with rock-solid accounts, but a serious case of creative drought.
What we have under Tim Cook is a company with rock-solid accounts, but a serious case of creative drought.
News last week that crime rates had fallen to a record low gives an indication as to how that shift is taking place.
The launch of Apple’s new watch had the audience in Cupertino on their feet. Hopefully, the company’s product supply chain proves more robust than its live webcasts.
A new report on how GCHQ and the UK’s other spy agencies used NSA data is published – but it leaves many questions still unanswered.
Apple has thrived by turning existing products into beautiful machines, then monetising them over their lifetime. But with no genuinely new product in the pipeline, has it lost its creative drive?
Apple, which is thought to be about to launch several new iPhone products, needs to diversify its range if it is to dent Samsung’s dominance in China’s smartphone market.