(click on the icons above to see photos and video taken by people in the path of Typhoon Haiyan)
Thousands of social media users, from the archipelago of islands and across the world, took to the internet to report the events as the super-typhoon hit, and to offer support.
Videos show the scenes as winds of up to 170 miles per hour battered cities including Cebu, Iliolo and Manila.
At its pick, at around 4am today, the hashtag #PrayForThePhilippines was being posted 26,200 times per hour – more than seven times every second.
Mr Edds, who tweets under the name @ExtremeStorms, was in the Philippines city of Tacloban, and had tweeted how scary the prospect of filming the typhoon was.
At 6:05am in the Philippines (10:05pm GMT), Mr Edds tweeted that he was “going out to shoot”. He has not been heard from since.
At least three people have died in the worst storm to hit the islands, but the death toll could be set to rise as reports come in from across the country.