In many ways it made no sense. When the government refused to fund free school meals during half-term, pubs, tiny cafes, small businesses and community groups, many at breaking point themselves, stepped in.
Footballer Marcus Rashford won widespread public support for his campaign and forced two government U-turns. But what happens next?
Charities say it’s time to reform the benefit system to create a more permanent solution for families who’ve struggled long before the pandemic. But would the public back improved benefits?