Will Zuckerberg’s apologies work?

Facebook’s billionaire founder and chief executive Mark Zuckerberg has finally found the words to address the data scandal that has spooked the markets, and shaken users’ trust in his previously all powerful platform.

Last weekend, Channel Four News, as well as the Observer, and New York Times, revealed how the data analytics company Cambridge Analytica harvested tens of millions of its online profiles, unknown to users.

We also broadcast undercover footage in which CA executives boasted of dirty tricks, bribery and entrapment, and the company’s role in the campaign to put Donald Trump in the White House.

Mark Zuckerberg has apologised for Facebook’s role in the data leaks scandal, and said he would “step up” to fix what he admitted was a “violation of trust”. But is it too little too late?