The 100 becomes E4's biggest ever programme launch

Last night’s debut episode of brand new drama acquisition The 100 attracted the biggest overnight audience to a programme launch in E4’s history.

The show in which the youth have quite literally inherited the Earth averaged 1.7m viewers and an 8.1% share of audience (live+vosdal) from 9-10pm

The impressive performance more than quadrupled E4’s slot average (up +378% for volume and up +417% for share) and attracted the highest share of 16-34 year olds- the channel’s key demographic - with a 17% share.

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