4 signs new sponsorship deal with Nokia Lumia to partner Drama on 4
Category: News Release
25 September 2012
Nokia's new Lumia 920 and 820 smartphones will sponsor Channel 4's ‘Drama on 4' for an exciting new season of drama starting on Tuesday 25th September, through to the end of the year.
The sponsorship partnership will span four dramas including another opportunity to catch the first season of the award-winning US series Homeland on More4 from 25th September - ahead of the much anticipated premiere of season two of Homeland coming to Channel 4 on Sunday 11th October; new political conspiracy thriller Secret State staring Gabriel Byrne, Gina McKee and Charles Dance; poignant feature length drama Everyday with John Simm; and Brighton based crime drama The Fear.
The deal was negotiated by Nokia's media agency Carat.
Dale Micklewright, Group Partnership Manager at Channel 4 said; "Following our successful product placement partnership with Nokia Lumia, Lime Pictures and Hollyoaks this year, this latest sponsorship deal aligns the new Nokia Lumia handset range with more of Channel 4's distinctive drama - the perfect partnership for our younger and engaged audience."
John Nichols, Head of Marketing for Nokia in the UK said; "With live updates from family and friends right there on the home screen, Nokia Lumia users will always be up to date with any dramas that may unfold across their social networks. With the ability to capture brilliant video and pictures, even in the dark, we really felt that Drama on 4 was the perfect partner with which to engage and educate audiences about Nokia Lumia."
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia
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