4Creative appoints Lambros Charalambous as new Deputy Executive Creative Director

12 January 2022

Channel 4 has today announced that Lambros Charalambous has joined its creative in-house agency, 4Creative, as its new Deputy Executive Creative Director.

Reporting to 4Creative’s Executive Creative Director Lynsey Atkin, Lambros takes over from Eoin McLaughlin who is setting off with his family on an adventure in the Indian Ocean.

Lynsey said: “I am thrilled to welcome Lambros into 4Creative at such an interesting and exciting time in TV. Good words, good taste and an actual, genuine, not-just-for-show champion of young and diverse talent, Lambros is the perfect combination for a place like 4, at a time like this.”

Lambros, who was previously Creative Director at the BBC and prior to that role was at BBH London for nine years, said: “I'm so happy to be joining 4Creative. I've heard so many great things about the whole team, and as a long-time admirer of 4Creative's work, it is a genuine honour and privilege to be joining them.

“It has been mentioned that I'm not the first north London Cypriot called Charalambous with a history in letting flats to work at Channel 4, and so in that sense, I'm happy to be home."

Lambros’ career to date includes setting up and running the BBC’s in-house creative school, BBC U, he was involved in Absolut campaigns championing inclusivity and sustainability, including Absolut Kiss and has won awards for campaigns for a range of companies including the BBC, Virgin Media, Tesco and Adidas.

Lambros will work with the department’s senior team feeding into the creative vision across the Channel 4 brand and its portfolio of channels.

4Creative has built a reputation for producing ground-breaking work with Channel 4’s unique remit at its heart and regular delivers stunning, award-winning campaigns for Channel 4, its brands and content.

Paying tribute to Eoin, who worked on Channel 4’s Complaints Welcome and the Tokyo 2020 Paralympics Super.Human campaigns, Lynsey said: “Eoin has been an exceptional part of 4Creative. I have loved working with him and wish the McLaughlins a thoroughly rewarding move overseas.”