4Music commissions innovative pop up music quiz show

26 May 2011

Box TV has commissioned a new music quiz show for this summer, bringing a unique twist to the traditional format. 

Pop Up Pop Quiz is a five-part series shot each week in different locations around the UK. The set is inflatable, transported to the site and made up of three separate pods - one for each of the two teams, and one for the presenters. There will be no audience invites; instead, members of the public who happen to be in the area during the filming will get the chance to watch.

4Music's hottest talent duo, Rickie and Melvin, will host the Pop Up Quiz and they will continue its innovative outdoor approach by creating several unorthodox rounds reflecting a humorous and feel-good summertime mood and testing the panels' and viewer's pop knowledge.  Guests will include some of the UK's hottest music stars. 

Dave Young, Box TV Programming Director, said: "We're really excited about Pop Up Pop Quiz - it's bright, brash and funny, and the outdoor locations and inflatable set will bring a breath of fresh air to the classic quiz show format. At Box TV we're totally committed to being the UK's no.1 innovator in music TV, and this is another fresh format. We're also delighted to be supporting new talent again with Rickie and Melvin building on the success they've had at Kiss radio - their chemistry is going to be dynamite on Pop Up Pop Quiz - it's perfect for them."

Neil McCallum, Head of T4 and Music at Channel 4, said: ''Once again, we're very excited to be entering into new programming territories on 4Music and T4, this time with 'The Pop up Pop Quiz'. It's a first for us, as we look to experiment with the tried and tested panel show format, touring the UK and putting pop's favourite faces to the test."

All locations for the quiz are yet to be announced, but the first episode will record in a London tourist hot-spot, before ‘popping up' somewhere at T4 On The Beach.

Pop Up Quiz can be seen throughout the summer on 4Music (Freeview 18, Sky 360, Virgin 330) and T4.

 

For further information please contact 4music@bitepr.com / 0208 741 1123

 

About 4Music

4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio.

4Music believes music is all about entertainment, offering exclusive behind-the-scenes access to the biggest names in music, unmissable live performances, video exclusives, up to the minute music news and an eclectic mix of new and classic video content.

4Music also broadcasts the best of music entertainment shows and documentaries from the Channel 4 stable.  The channel features both popular and up-and-coming bands and artists, daring to be different as long as it's all in the name of great popular music. 

During Q1 2011, an average of 11m TV viewers tuned into 4Music.

 

About Box TV

Box TV is a joint venture between Channel 4 and Bauer Media. It is a network of seven quality music channels including Kiss, 4Music, Kerrang!, The Box, Magic, Smash Hits and Q which cater for every music enthusiast to suit their mood and identity. The portfolio attracts an average 14.5m viewers a month (Q1 2011). Q1 2011 saw Box TV account for 40% of all music TV viewing.

Box TV is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the best experience.