AJ Odudu to host jaw-dropping hairstyling competition 'The Big Blow Out’ for E4

19 May 2022

Grab the hairspray and hairdryer as E4 is looking for a fresh new trim with brand-new competition series The Big Blow Out, produced by Love Productions. 

Hosted by AJ Odudu, this 8x60’ series sees eleven experienced, keen and passionate hairstylists compete in a series of extravagant and jaw dropping hair challenges that will take each stylist’s creative flare and talent and push it to the next level. Across the competition, they’ll stop at nothing as they battle to be the first ever The Big Blow Out champion.

But we’ll be seeing no ‘short back and sides’ cuts here, as across each episode the stylists will be thrown in the deep end as they take on two creative challenges that will put their coiffure skills to the test, like they never have before. Racing against the clock, they’ll be pleasing real clients with exacting styling demands in the first challenge and unleashing their individual taste and creativity to produce heart-stopping, gravity defying and spectacular creations in the ‘Masterpiece’ challenge.

As well as the bangs, blows and hair weaves, it’s not just the clients they have to impress, as the stylists will be judged by legendary hairdresser Sam McKnight and award-winning hairdresser to the stars Lisa Farrall. Along with a weekly guest judge, Sam and Lisa will use their triumphant experience and knowledge as they offer advice and guidance to push these hopefuls to their limits to create eye opening hairstyles that will be sure to ‘dye’ for.

The judges will also be in charge of deciding who is sent home and who’ll be a cut above the rest and be named The Big Blow Out Champion. 

AJ Odudu said: “You would not believe how excited I am to be hosting The Big Blow Out. It’s full of drama, dedication, excitement and most importantly, creative hairstyles on all hair types that will be sure to blow your socks off. I’m looking forward to meeting the contestants and seeing what they come up with. Ready, set, style!”

Commissioning Editor Vivienne Molokwu said: “From Bake Off to the Great Pottery Throw Down, on Channel 4 it’s clear audiences love a creative competition format, so we’re really excited to be entering this space on E4 with Love Productions to see how they can bring their expertise to a whole new, younger audience. And as AJ absolutely loves the versatility of hair, she is the perfect host for this show – I can’t wait to see how the contestants, and their hair styling stands up to the pressure.”

Kieran Smith, Creative Director at Love Productions and Exec producer of The Big Blow Out said: “The Big Blowout is Love’s first commission for E4 and we are thrilled to be making a brand new competition series for the channel. From large scale spectacular creations to real world time pressured hair assignments, we hope to showcase the very best hair stylists that Britain has to offer. Hopefully audiences will hold hair stylists close to their heart in the way they have bakers and potters.”

Who will impress the judges and who will go home hair and square? Find out when The Big Blow Out comes to E4 and All 4 later this year.

The Big Blow Out is Produced by Love Productions and exec produced by Keiran Smith. It was commissioned for E4 by Commissioning Editor, Vivienne Molokwu and Head of Youth and Digital, Karl Warner.

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