‘Altogether Different’ – new Channel 4 film classifies viewers W for weird

19 November 2021

Channel 4 today reveals ‘Altogether Different’, a special film that features over 30 of the broadcaster’s famous faces and rising stars to celebrate the wonderful collective differences of everyone in the UK.

The film launches on-air on Friday 19th November at approx. 9pm ahead of Gogglebox and opens with a twist on the film rating system by classifying viewers W for Weird, signed by Channel 4’s Chief Executive Alex Mahon, before Davina McCall tells the audience that ‘there’s nothing normal about the UK or anyone who lives here.’

‘Altogether Different’ encapsulates Channel 4’s unique public service remit, showcasing how the broadcaster champions difference and reflects the rich diversity of the whole of the UK through a broad range of impactful public service content, for everyone.

Zaid Al-Qassab, Chief Marketing Officer, Channel 4 said: “Altogether Different reflects why Channel 4 was created – to authentically represent unheard voices and the cultural diversity of the UK. This film is an entertaining celebration of our collective differences as something that unites us all, and reminds viewers that Channel 4 is the number one destination for the diverse, distinctive British content that they love.”

The film’s vast cast includes well-known faces alongside up-and-coming talent from some of Channel 4’s much-loved shows including comedians Rosie Jones, Taskmaster Greg Davies, The Last Leg’s Adam Hills and Jamie Demetriou aka Stath as well as Bake Off’s Prue Leith. Gogglebox’s Siddiqui Family explain ‘we’re the nation that watches TV to watch other people watch TV’ whilst The Lateish Show host Mo Gilligan points out ‘Different, it’s the one thing that we’ve all got in common.’

It also features presenters Steph McGovern, Yinka Bokinni, Stuart & Scarlette Douglas, Naked Attraction’s Anna Richardson, Supervet Noel Fitzpatrick, Big Narstie and Grand Design’s Kevin McCloud; Paralympian Libby Clegg; Channel 4 News’ Krishnan Guru-Murthy and Liam Dutton; Hollyoaks’ Jennifer Metcalfe and Nick Pickard; Derry Girls’ Jamie-Lee O’Donnell and Dylan Llewellyn; Artist Grayson Perry and First Dates’ Fred Sirieux who observes ‘you people always had a certain… je ne sais quoi.’

‘Altogether Different’ will air across Channel 4’s linear, digital and social channels.

In addition, this week Channel 4 is trapping some of its famous faces together in posters and digital displays up and down the UK, demonstrating that much like the UK population, we’re all in it together.

Lynsey Atkin, Executive Creative Director, 4Creative said: These days we’re often made to think that different is what divides us. At Channel 4 we think different is brilliant, that in fact it’s our shared uniqueness that brings us together. So quite simply, we wanted to tell a story of this odd little land – a place that’s never been normal – and celebrate our peculiarities on telly and beyond. Because no one does weird like we do, UK.”

Ends.

Notes to editors

• Link to Altogether Different film here– cleared strictly for publication within online stories only and not for use in social posts.
• Link to selection of stills and out of home posters here cleared for publication

Creative Credits

ON AIR CREDITS

Creative Agency: 4 Creative

ECD: Lynsey Atkin

Deputy ECD: Eoin McLaughlin

Film Production: 4 Creative

Director of Commissioning Operations & Talent: Emma Hardy

Head of Production & Operations: Miketta Lane / Lisa Green

Agency Exec Producer: Shananne Lane

Campaign Producer: Fiona Wright

Director: Alex Boutell

Producer: Luke Fraser

Production Manager: Will Breeden

Director of Photography: Benedict Spence

Director of Photography (Davina): Sam Goldie

1st AD: Tom Kelly

Production Designer: Simon Davis

Costume Designer: Kate Ruth

Locations: Scout Locations

Make Up: Bianca Scott / Eve Coles

Editor: Quin Williams @ tenthree

VFX: Untold Studios

Grade: George K @ Black Kite Studios

Audio: Jack Hallett @ Factory

OFF AIR CREDITS - OOH

Creative Agency: 4 Creative

ECD: Lynsey Atkin

Deputy ECD: Eoin McLaughlin

Head of Design: Rob Boon

Stills Production: 4 Creative

Director of Commissioning Operations & Talent: Emma Hardy

Head of Production & Operations: Miketta Lane / Lisa Green

Agency Exec Producer: Shananne Lane

Campaign Producer: Fiona Wright

Senior project Manager: Olivia Emmerson

Creative Team: Sali Horsey & Zoe Nash

Lead Designer: Nathan Smith

Designer: Eddie Fowler

OOH Producer: Fiona Wright

Production Manager: Max Williamson

Photographer: Martin Schoeller

Director of Photography (DOOH Motion): Oli Schofield

Production Designer: Simon Davis & Chris Williams

Costume Designer: Kate Ruth

Make Up: Carly Guy & Clare Turner

Stills Retouching: Curious

DOOH Motion Director/Editor: Barry Dyer

DOOH Motion Post: Coffee & TV

SOCIAL CREDITS

Social creative director: Christos Savvides

Social Producer: Faye Adams

Editor: Blaine Pearson @ tenthree

Social Editor: Letty Clark and James Henry

Audio: Factory