‘Altogether Different’ – new Channel 4 film classifies viewers W for weird
Category: News Release, Video
Channel 4 today reveals ‘Altogether Different’, a special film that features over 30 of the broadcaster’s famous faces and rising stars to celebrate the wonderful collective differences of everyone in the UK.
The film launches on-air on Friday 19th November at approx. 9pm ahead of Gogglebox and opens with a twist on the film rating system by classifying viewers W for Weird, signed by Channel 4’s Chief Executive Alex Mahon, before Davina McCall tells the audience that ‘there’s nothing normal about the UK or anyone who lives here.’
‘Altogether Different’ encapsulates Channel 4’s unique public service remit, showcasing how the broadcaster champions difference and reflects the rich diversity of the whole of the UK through a broad range of impactful public service content, for everyone.
Zaid Al-Qassab, Chief Marketing Officer, Channel 4 said: “Altogether Different reflects why Channel 4 was created – to authentically represent unheard voices and the cultural diversity of the UK. This film is an entertaining celebration of our collective differences as something that unites us all, and reminds viewers that Channel 4 is the number one destination for the diverse, distinctive British content that they love.”
The film’s vast cast includes well-known faces alongside up-and-coming talent from some of Channel 4’s much-loved shows including comedians Rosie Jones, Taskmaster Greg Davies, The Last Leg’s Adam Hills and Jamie Demetriou aka Stath as well as Bake Off’s Prue Leith. Gogglebox’s Siddiqui Family explain ‘we’re the nation that watches TV to watch other people watch TV’ whilst The Lateish Show host Mo Gilligan points out ‘Different, it’s the one thing that we’ve all got in common.’
It also features presenters Steph McGovern, Yinka Bokinni, Stuart & Scarlette Douglas, Naked Attraction’s Anna Richardson, Supervet Noel Fitzpatrick, Big Narstie and Grand Design’s Kevin McCloud; Paralympian Libby Clegg; Channel 4 News’ Krishnan Guru-Murthy and Liam Dutton; Hollyoaks’ Jennifer Metcalfe and Nick Pickard; Derry Girls’ Jamie-Lee O’Donnell and Dylan Llewellyn; Artist Grayson Perry and First Dates’ Fred Sirieux who observes ‘you people always had a certain… je ne sais quoi.’
‘Altogether Different’ will air across Channel 4’s linear, digital and social channels.
In addition, this week Channel 4 is trapping some of its famous faces together in posters and digital displays up and down the UK, demonstrating that much like the UK population, we’re all in it together.
Lynsey Atkin, Executive Creative Director, 4Creative said: These days we’re often made to think that different is what divides us. At Channel 4 we think different is brilliant, that in fact it’s our shared uniqueness that brings us together. So quite simply, we wanted to tell a story of this odd little land – a place that’s never been normal – and celebrate our peculiarities on telly and beyond. Because no one does weird like we do, UK.”
Ends.
Notes to editors
- Link to Altogether Different film here– cleared strictly for publication within online stories only and not for use in social posts.
- Link to selection of stills and out of home posters here cleared for publication
Creative Credits
ON AIR CREDITS
Creative Agency: 4 Creative
ECD: Lynsey Atkin
Deputy ECD: Eoin McLaughlin
Film Production: 4 Creative
Director of Commissioning Operations & Talent: Emma Hardy
Head of Production & Operations: Miketta Lane / Lisa Green
Agency Exec Producer: Shananne Lane
Campaign Producer: Fiona Wright
Director: Alex Boutell
Producer: Luke Fraser
Production Manager: Will Breeden
Director of Photography: Benedict Spence
Director of Photography (Davina): Sam Goldie
1st AD: Tom Kelly
Production Designer: Simon Davis
Costume Designer: Kate Ruth
Locations: Scout Locations
Make Up: Bianca Scott / Eve Coles
Editor: Quin Williams @ tenthree
VFX: Untold Studios
Grade: George K @ Black Kite Studios
Audio: Jack Hallett @ Factory
OFF AIR CREDITS - OOH
Creative Agency: 4 Creative
ECD: Lynsey Atkin
Deputy ECD: Eoin McLaughlin
Head of Design: Rob Boon
Stills Production: 4 Creative
Director of Commissioning Operations & Talent: Emma Hardy
Head of Production & Operations: Miketta Lane / Lisa Green
Agency Exec Producer: Shananne Lane
Campaign Producer: Fiona Wright
Senior project Manager: Olivia Emmerson
Creative Team: Sali Horsey & Zoe Nash
Lead Designer: Nathan Smith
Designer: Eddie Fowler
OOH Producer: Fiona Wright
Production Manager: Max Williamson
Photographer: Martin Schoeller
Director of Photography (DOOH Motion): Oli Schofield
Production Designer: Simon Davis & Chris Williams
Costume Designer: Kate Ruth
Make Up: Carly Guy & Clare Turner
Stills Retouching: Curious
DOOH Motion Director/Editor: Barry Dyer
DOOH Motion Post: Coffee & TV
SOCIAL CREDITS
Social creative director: Christos Savvides
Social Producer: Faye Adams
Editor: Blaine Pearson @ tenthree
Social Editor: Letty Clark and James Henry
Audio: Factory