Bose to sponsor Channel 4’s Formula 1® coverage

15 February 2019

Channel 4 today announced that Bose will sponsor its coverage of the 2019 Formula 1® season, continuing the relationship from 2018.

Channel 4 will be the only place where viewers can enjoy free to air tv coverage of the Formula 1® season which will see Lewis Hamilton challenging for his sixth title.

Bose will sponsor Channel 4’s 2019 coverage which includes live broadcast of 2018 FORMULA 1 BRITISH GRAND PRIX from Silverstone on 14 July and highlights of all Formula 1® races throughout the season. Channel 4 will also be showing full live coverage of the British GP practice sessions and qualifying rounds

Bose Global Media Manager Jorma Kremser said: “We’re delighted to re-new our partnership with Channel 4. We’ve had some great feedback of the back of our sponsorship of Channel 4’s 2018 Formula 1® coverage so we’re looking forward to the 2019 season with real optimism.”

Rupinder Downie, Channel 4’s Partnerships Controller, Sponsorship, said: “Channel 4 will be the go to channel for free to air tv coverage of Formula 1 in 2019 and we’re delighted to be continuing our relationship with Bose, a brand that sits perfectly with our  Formula 1® coverage.”

Research undertaken by Bose showed that its headphones had become the most recognised brand amongst viewers of Channel 4’s Formula 1® overtaking two other leading headphone brands during the course of the 2018 season. And claimed ownership of Bose headphones had increased among viewers rom 17% to 21% during the course of the season.

Ends

About Channel 4

Channel 4 is a publicly-owned yet commercially-funded public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit. As a publisher-broadcaster, Channel 4 is also required to commission UK content from the independent production sector and currently works with around 300 creative companies across the UK every year. In addition to the main Channel 4 service, its portfolio includes: E4, More4, Film4, 4Music, 4seven, Channel4.com and digital service All 4.