British broadcaster Channel 4 launches its first ever international channels in the US

4 September 2023

• Channel 4 strikes deals with streaming platforms Tubi, Plex and Xumo Play which will carry two Free Ad-Supported Streaming Television (FAST) channels
• FAST channels - 4 Adventure and 4 Emergency - to host Channel 4 content and other programming
• Channel 4 brings its unique brand and content curation to US FAST market
• New international channels support Channel 4’s Future4 goal to diversify revenue streams
• More announcements with other platforms expected in coming months

British broadcaster Channel 4 has launched its first ever international channels after striking deals with US streaming platforms Tubi, Plex and Xumo Play.

Two channels – 4 Adventure and 4 Emergency – will be available on the streaming platforms making hundreds of hours of Channel 4 content, alongside other UK programming, available for free to millions of people in the US.

Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall said: “Launching our first ever international channels is a pivotal moment for Channel 4 and opens up a huge range of exciting possibilities.

“These channels will introduce US audiences to popular shows that embody our core brand values, bringing Channel 4’s unique tone of voice and our rich British culture to the US FAST market. It also provides a great opportunity to further diversify our revenue streams, and with more deals in the pipeline, we’re really excited about this new chapter for Channel 4.”

4 Adventure will feature a range of reality and documentary programmes centred around survival challenges and endurance such as Shipwrecked and The Island With Bear Grylls.

4 Emergency will give US viewers a unique insight into the frontline of British health and emergency response systems featuring programmes such as 24 Hours In A&E, Emergency Helicopter Medics, Emergency Rescue: Air, Land & Sea and Paramedics: On The Frontline (999: On The Frontline in the UK).

The FAST Channels represent an entirely new venture for Channel 4 enabling the broadcaster to export British content and offer more international exposure and opportunities to British indies.

Alex added: “Thanks to Channel 4’s agile operating model, we’re able to explore the potential returns and other opportunities in this fast-growing market.”

"With nearly 250 channels, our FAST offering provides our viewers with a lean-back, drop-in experience, allowing them to dive deep into their obsessions - from reality, to documentaries, to action and beyond," said Sam Harowitz, Vice President of Content Acquisitions, Tubi. "We're thrilled to partner with Channel 4 to bring their beloved British programming to our platform, which we're certain will entertain and captivate our audiences."

“We’re excited for the Channel 4 partnership as they launch their first ever international channels on Plex,” adds Shawn Eldridge, vice president of business development and content at Plex. “With the addition of the Channel 4 depth and breadth of premium content like 4 Adventure and 4 Emergency, we’re continuing to fill out the most diverse and entertaining selection of FAST channels anywhere.”

“The launch of Channel 4 on Xumo Play enhances our international offerings, and brings uniquely British content to millions of viewers on our industry leading FAST service,” said Anthony Layser, Executive Director, Content Acquisition and Programming Strategy at Xumo.  “Channel 4 offers a highly entertaining cultural twist with lifestyle content from reality shows and documentaries to action and drama that is certain to resonate with U.S. audiences.”

It is anticipated there will be further announcements of similar deals with other platforms later this year.

Channel 4 has partnered with Amagi, Broadcast Intelligence and Gracenote to support the technical delivery of its content on the FAST channels.

Alex further comments: “Channel 4 is delighted to be working with Gracenote whose unparalleled content metadata ensures that we are able to attract viewers and drive engagement with our valuable content on popular FAST services in the US.”

4 Emergency and 4 Adventure are available to stream from this month on Tubi, Plex and Xumo Play.