BT and Channel 4 Presents... returns as Paralympians reflect on 2012

24 September 2012

BT and Channel 4 Presents... returns for a third and final series of short films showcasing five world class Paralympic athletes, following the sensational success of the London 2012 Paralympic Games.

Commissioned by Deborah Poulton, Channel 4 Paralympics 2012 Project Leader, and produced by Boomerang Plus PLC in partnership with BT, the short films will focus on the reflections of British multi-medal winning, equestrian legend Lee Pearson; wheelchair racing, double gold medal-winner Hannah Cockroft; Welsh Javelin thrower Nathan Stephens and gold medal-winning track superstars Johnny Peacock and Oscar Pistorius. All the athletes featured are BT Ambassadors.

With the preparations long gone and the pressure a thing of the past, the new series will see each athlete share their innermost thoughts, as they relive their event from start to finish and reflect on their performance at the London Games. 

Throughout the films the athletes will impart their personal London 2012 memories and reveal what they have in store next, providing the viewer with a rare glimpse into their inner psyche after performing at the biggest competition of their careers.      

The BT sponsored short films will be stripped across five days from Monday 1st October at 7.55pm and will be repeated across the Channel 4 and More4 schedules as well as on www.paralympics.channel4.com.

Deborah Poulton, C4 Project Leader, Paralympics 2012 said: "We have just witnessed the most successful Paralympic Games in history. With incredible drama and high emotion for 11 days, we watched incredible athletes doing superhuman things. This content partnership with BT has allowed us to get up close and personal with five of these athletes and it is very exciting that we now get the chance to hear their innermost thoughts so soon after competition. These films will be a rare treat. "

Suzi Williams, Director, BT Group Marketing and Brand said: "The Paralympic Games came of age in London and athletes were at the heart of that success. Working in partnership with Channel 4 we've been able to share the journey of these amazing Paralympians as they prepared for the Games, and in the final series of films the athletes reveal their personal memories of London 2012. Working with every one of these athletes has been a huge privilege, and we're proud to be continuing our support for Paralympics GB all the way to Rio in 2016."

BT and Channel 4 Presents... form part of BT's sponsorship of Paralympic sport on Channel 4. The sponsorship includes a variety of programmes broadcast across the Channel 4 network leading up to the London 2012 Paralympic Games as well as the live coverage and highlights shows broadcast during the Games themselves. This ground-breaking dual sponsorship also includes sponsorship of Channel 4's website dedicated to the Paralympic Games, www.channel4.com/paralympics, programming on PC and TV VOD as well the joint creation of this short form programming content.

 

About BT

BT is one of the world's leading providers of communications services and solutions, serving customers in more than 170 countries.  Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.  BT consists principally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach.

BT was the official communications services partner of the London 2012 Olympic and Paralympic Games and helped to deliver the most connected Games ever. BT is supporting the British Paralympic Association all the way to the Rio Games in 2016.

In the year ended 31 March 2012, BT Group's revenue was £18,897m with profit before taxation of £2,445m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on stock exchanges in London and New York. 

 

For more information, visit www.bt.com/aboutbt

BT Group newsroom:
+44 207 356 5369
newsroom@bt.com