C4 and Victorian Plumbing partner for brand's first TV sponsorship

1 December 2016

4 Sales and Victorian Plumbing  today announce a brand new partnership representing the Formby based online bathroom retailer’s first ever TV sponsorship, launching Thursday 1st December 2016 on Channel 4.

The six figure deal will see Victorian Plumbing’s brand appear in sponsorship idents across Channel 4 and More 4 around programming strand Life in the Sun which includes titles such as A Place in the Sun, Sun Sea and Selling Houses and A New Life in the Sun.

Blac Ionica are behind the creative which depicts Victorian Plumbing’s flying van as it jets off around the globe with its interior bedecked with beautiful bathroom interiors, carrying the concept of home to far-flung locations. The voice over states ‘Home is where the Bath is’ before introducing the programming strand with ‘Victorian Plumbing sponsor Life in the Sun on 4’. Ten and five second variations have also been produced for the partnership.

Jane Hector-Jones, 4 Sales’ Group Partnerships Manager and Charlotte Dearsley, Head of TV Strategy at Mediacom Manchester are responsible for negotiating the partnership.

Mark Radcliffe, Managing Director, Victorian Plumbing said: “We’ve worked closely with Mediacom and Channel 4 in the past with fantastic results, and we felt that this sponsorship was a great fit for us. We believe this campaign will help us get closer to those house-proud, property mad consumers that share our affinity for beautiful interiors both at home and abroad.

With more big news to come in 2017, we are confident that this 12 month sponsorship will be a big success as we continue to pursue the mantle of the UK’s leading online bathroom retailer.”

Rupinder Downie, Partnership Controller, Channel 4 said: “We’re delighted to provide Victorian Plumbing with the perfect platform for their TV sponsorship debut, demonstrating the effectiveness of TV sponsorship – boosted by the strength of our programming.”

Charlotte Dearsley, Head of TV Strategy, Mediacom North said: “As an agency we are always looking for creative ways we can place our brands closer to content and engage with key audiences, utilising our media partnerships to help drive value and growth for our clients. As a growing, fast-moving and entrepreneurial online business Victorian Plumbing are the type of brand with whom we as an agency do some of our best work, and we are excited to support them on this journey.”

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