C4 appoints Jonathan Lewis Head of Digital and Partnership Innovation

Channel 4's Director of Sales, Jonathan Allan today announced the appointment of Jonathan Lewis as Head of Digital and Partnership Innovation

Recently Managing Director at Vevo (UK) and previously Head of Digital Media & Commercial Partnerships for C5 and Northern & Shell Group, Jonathan Lewis will be responsible for driving Channel 4's innovation agenda from a commercial perspective through digital, data, sponsorship, product placement, advertiser programming and promotions to create integrated and innovative marketing solutions.  His direct reports at Channel 4 will include Digital Leader, Carl Read and Partnership Leader, Rob Ramsey.

Jonathan Allan said: "I had Jonathan in mind as a great candidate when I created this role back in autumn last year, but the timing wasn't right. Luckily, the extended search to fill this role has enabled me to get the ideal person for the job. His experience is a perfect fit and we are very much looking forward to him becoming part of the new leadership team."

Jonathan Lewis said: "I'm incredibly excited at the opportunity to join Channel 4 at such a significant period of evolution in digital innovation.  I've had some fantastic experiences, both in TV and also leading the UK launch of a digital start-up, and Channel 4 is an opportunity I couldn't resist."

Previously, Jonathan was Managing Director at Vevo (UK) and Head of both Digital Media and Commercial Development departments at Channel Five and the Northern & Shell Group digital assets, including OK!, Star, New and Express Group Newspapers sites.  At Northern & Shell, he oversaw all of the group's online assets including Channel Five, OK!, Star, New, and Express Group Newspaper sites - growing revenues, page impressions and video views.  Jonathan also represented Five on the YouView shareholder board and pioneered new strategic partnerships with companies including Google, Facebook, Sony and Samsung.

Jonathan is the penultimate appointment in Jonathan Allan's Channel 4 ad sales leadership team - alongside Heads of Agency Sales Matt Salmon and Damon Lafford, and Head of Trading Ed Chalmers. Jonathan is currently recruiting for a Head of Airtime Management and Advertising Operations.