C4 unveils network rebrand of digital channels including E4 makeover

Channel 4 has today unveiled a network rebrand including a refresh of its digital channels and a brand spanking new look for E4.

The network rebrand will unify the digital channel portfolio consisting of More4, Film4, 4Music, 4Seven and E4 whilst maintaining their strong individual brand personalities.  In addition, the Channel 4 corporate logo will also evolve from the multi-coloured 3D design to the timeless 2D Lambie-Nairn design. The new logos will all incorporate the iconic 4 more prominently, emphasising they are all part of the Channel 4 family.

The new E4 logo, which was last refreshed in 2013, will keep its purple colour and will have eight new opticals to showcase the mischievous, rebellious personality of the popular youth-focused digital channel. There will also be 19 new on-air idents produced by a diverse mix of talented creatives from across the UK. The fun collection of unique films and animations each with its own quirky take on the new E4 logo, brings a fresh creative energy to the E4 viewer experience.