Channel 4 and Group M announce major new trading arrangement

Jonathan Allan

Channel 4 and Group M are pleased to announce that they have agreed a major new trading arrangement.

In a joint statement Jonathan Allan, Channel 4's Director of Sales and Mark Collins, Group M Managing Director Broadcast Trading, said: "Negotiations are necessarily long and complex when two major media companies want to agree commercial terms in a complex and fast moving environment, but we were both very focused on getting things right for all parties.

"We look forward to building on our strong relationship and working together closely to deliver business and marketing success for all our mutual clients."