Channel 4 and PlayStation in exclusive PS4 launch campaign partnership

Channel 4 and PlayStation® today announce a new, exclusive partnership promoting the highly anticipated release of the PlayStation 4 console.

The partnership, running across TV and Digital platforms, launches on Channel 4 on Friday 22nd November 2013 and was created and developed by PlayStation, Manning Gottlieb OMD and Channel 4 Sales working with 4Creative and KentLyons.

Bespoke interstitials, inspired by Channel 4’s iconic on-air marketing idents have been created using gameplay from PS4 games Killzone™ Shadow Fall (above) and #DRIVECLUB (below). 4Creative and branding consultancy KentLyons worked with the game developers (Guerilla Games & Evolution) to generate the interstitials from within the game-engines themselves rather than using post-production techniques. They will feature at the beginning and end of selected ad breaks from Thursday 28th November.