Channel 4 and ScottishPower partner to showcase greener living

20 June 2024

Channel 4’s newly-formed Creative Solutions unit is partnering with ScottishPower for new campaign, George Clarke’s Amazing ‘Green’ Spaces.

Featuring Channel 4’s Amazing Spaces presenter George Clarke, ScottishPower’s campaign builds on the popular show to demonstrate the ways people can elevate homes through green,  smart energy solutions,  in turn creating Amazing 'Green' Spaces.

This campaign builds on ScottishPower's green journey with its announcement in 2018 that it was the first integrated energy company in the UK to generate 100% green electricity - and continues to showcase its expertise in greener living. From solar panels and heat pumps to EV chargers, ScottishPower supports customers to create greener homes.

The innovative partnership, brings together the Channel 4 show with ScottishPower’s approach to helping customers integrate smart solutions into their homes to make them more sustainable. Live from 20 June until the end of the year, a 60s and 30s ad will play out around home programming across Channel 4, More4 and Channel 4 Streaming, launching in the new series of George Clarke’s Amazing Spaces.

Conceptualised by Channel 4 Creative Solutions team and produced by Recipe, the partnership is being delivered in collaboration with Carat.

George Clarke adds: “I’ve loved visiting incredible properties across the UK in George Clarke’s Amazing Spaces and it’s great to be able to provide audiences with more information on sustainable changes via this this advert.”

Sophie Lloyd, Creative Solutions Leader at Channel 4 says: “George Clarke’s Amazing Green Spaces is a great example of how Channel 4 Creative Solutions can provide fresh opportunities and elevated exposure for brands -utilising our talent and platform reach to inspire viewers.”

Mark Bowen, Sales and Marketing Director at ScottishPower says: “This partnership brings together everything we're striving to do for customers at ScottishPower - helping people make their homes a little greener at an affordable price.  People are increasingly keen to combine energy efficiency and smart solutions with their wider home improvement plans and this partnership highlights how ScottishPower can help them transform their homes into amazing green spaces.”

Produced by Plum Pictures, George Clarke’s Amazing Spaces premieres tonight at 9pm on Channel 4.