Channel 4 announces Jo Brand’s How to Stay Sane in a Mad World (w/t) to get us through the winter ahead

27 November 2020

2020, it’s been quite the year, which is why Channel 4 has commissioned Jo Brand to take an alphabetic romp through the most creative and Covid-friendly ways to help us stay sane over the months ahead via Jo Brand’s How to Stay Sane in a Mad World (w/t), 1x60’ from Two Rivers Media.  

Let’s face it banana bread was so last March and we’re all slightly puzzled at the number of jigsaws we’ve managed to complete over the last eight months. The nights have drawn in and we need new ways to lift our spirits and keep us going through the low-key winter that’s set to come. So from health to horticulture, QR codes to UV rays, and hibernation to isolation this is the A-Z guide that you never knew you needed. 

Along with a host of famous faces and brimming with expert advice to keep you fighting fit and mentally strong Jo will have tips, quips and tonnes of takeout to hopefully make surviving a pandemic that little bit easier.

Louisa Compton, Head of News, Current Affairs and Sport says: “With coronavirus restrictions set to impact our lives for months to come – this guide will be the perfect companion to help us get through the gloomy winter months”.

Jo Brand adds: “I did suggest we stop after A is for Alcohol and C is for Cake but I’m assured there are 23 more suggestions to follow so stay tuned.”

Executive Producers Lizi Wootton and Mirella Breda, Two Rivers Media, say: “We’re thrilled to be making this show with C4 and the brilliant Jo Brand – who better to give us all some straight-talking advice on how to get through the next 6 months with mind and body intact.”

Ends

 

Note to editors

Credit: Jo Brand’s How to Stay Sane in a Mad World (w/t), coming soon to Channel 4

 

Executive Producer: Lizi Wootton and Mirella Breda

Production Company: Two Rivers Media

Commissioning Editor: Louisa Compton