Channel 4 appoints Amber Kirby as Marketing Director

2 June 2021

Channel 4 today announced the appointment of Amber Kirby to the newly created role of Marketing Director, reporting to Chief Marketing Officer Zaid Al-Qassab.

Amber will lead Channel 4 Marketing which is known for its award-winning, bold creativity and innovation, and is responsible for delivering the broadcaster’s brand strategy across its network of channels, as well as all marketing campaigns.

Amber will be based in Channel 4’s National HQ in Leeds and oversee the Marketing, Brand & Partnerships, Media & Continuity, and Audience Integration & Marketing Operations teams. She takes up the post on Monday 7th June, as Channel 4 gears up for coverage of the much-anticipated Tokyo Paralympic Games 2021 and an exciting autumn schedule of programmes to follow.

Zaid Al-Qassab, Chief Marketing Officer Channel 4 said: “I am delighted to welcome Amber to Channel 4. Her experience in creating a customer focused approach to marketing, and in building brands, is a great fit with our Future4 strategic direction.”

Amber Kirby said: “Channel 4 is an iconic brand, that makes a real impact on the lives of people all across the UK. With stunning award winning creative, it is a brand that is brave, bold and different and I am truly passionate about the meaningful difference that Channel 4 makes to ‘create change through entertainment’, a real purpose.  Overall, I am thrilled to be part of the team just in time for the Paralympics.”

Amber joins Channel 4 from Eurostar where she was Director of Brand & Customer Experience and prior to that she held the position of Vice President of Marketing & Customer Experience at Virgin Holidays. Amber began her career in consumer goods at Procter & Gamble, rising to Marketing Director before moving into retail at Boots as Global Brand Director, where she led innovation and brand development for one of the UK’s most famous and trusted brands.

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