Channel 4 appoints David Wigglesworth as ECD & Creative Partner of 4creative

18 October 2024

Channel 4 has appointed David Wigglesworth as Executive Creative Director & Creative Partner of 4creative, its multi-award-winning in-house creative agency.

In the expanded role, Wigglesworth will continue to focus on maintaining the industry-leading craft and creativity that 4creative is renowned for. In parallel, he will look across the business and collaborate with a variety of teams to bring the Altogether Different spirit of the Channel 4 brand to life in new and innovative ways.

Alongside newly promoted Director of 4creative Miketta Lane, Wigglesworth will be jointly responsible for leading and growing the agency. He will oversee all creative output, working closely with 4creative’s leadership team, and be responsible for driving and delivering agenda-setting and ground-breaking work inspired by Channel 4’s unique remit. Both Lane and Wigglesworth will report to Chief Marketing Officer Katie Jackson.

Wigglesworth joins from his current role as Executive Creative Director at Grey London and brings more than 15 years’ career experience to 4creative. Prior roles have spanned Droga5, Sony Music, St Lukes, Mcgarrybowen & Fallon London, creating award-winning work for brands including Amazon, Prime Video, Diet Coke, Pringles, Vodafone, Peta, Rustlers, Setapp and Maserati.

Katie Jackson said: “After I first met David, I couldn’t stop thinking about our conversation. He pushes limits, revels in creative chaos and really really loves TV. His work is innovative, energetic and boundless, awarded at every major international award show including D&AD, Cannes and the One Show. I’m delighted he is coming to join us at 4 and can’t wait to see what rules we can break together.”

David said: “As a kid who spent their waking life one foot away from a TV screen, Channel 4 was special. Hollyoaks coached me through puberty, Beavis & Butt-head blew my tiny mind and Brass Eye opened my eyes to satire. In my career, I've always admired 4creative, setting the bar impossibly high with years of groundbreaking work. Creative me (and kid me) are excited AF at this opportunity. I can’t wait to team up with the enigmatic Katie and her team of renegades, to keep the hits coming for 4creative.”

Wigglesworth, who joins 4creative in January, succeeds Lynsey Atkin who stepped down from her role as Executive Creative Director last month.

ENDS

 

About Channel 4

Channel 4 exists to create change through entertainment. Publicly owned yet commercially funded, Channel 4 generates significant and sustainable cultural, economic and social impact across the UK – at no cost to the taxpayer. 

The broadcaster’s distinctive remit is set by Parliament, and it has a role to represent unheard voices, challenge with purpose and reinvent entertainment. For more than 40 years, it has been a British success story, engaging generation after generation of young people.

With a unique publisher-broadcaster model, Channel 4 commissions its content from the UK independent production sector. Working with hundreds of creative companies every year, Channel 4 makes a major contribution to the local, regional and national economy, creating and supporting thousands of jobs and businesses across the country. 

In 2024, Channel 4 launched its Fast Forward strategy to accelerate its transformation into an agile and genuinely digital-first public service streamer by 2030. It is designed to ensure Channel 4 embraces the generational shift in TV viewing, elevates its impact across the UK and stands out in a crowded market.

From its bases in London, Leeds, Manchester, Bristol and Glasgow, Channel 4 is fully committed to harnessing the power of its regional structure to increase its impact across the UK. Through its training and development initiative 4Skills is opening up opportunities in broadcasting, with a particular focus on disadvantaged young people and addressing skills gaps across the Nations and Regions. 4Skills invests £5m in training, development and learning opportunities annually and this will double to £10m by 2025.

Channel 4 has the UK’s biggest free streaming service. Through Film4 Productions, Channel 4 also invests in British filmmakers to huge critical acclaim, producing 43 Oscar wins and 97 BAFTA wins in its history.