Channel 4 backs 'Business in You' campaign

Channel 4 has partnered with the Department  for Business Innovation and Skills (BIS)  and The Guardian to raise awareness of ‘Business in You'; a partnership between the Government and private businesses highlighting support available to start-ups and growing businesses, encouraging entrepreneurial spirit in 2012.

Channel 4 has created  2 X 30" ads which are on screen now until the end of May and feature real life case studies of UK entrepreneurs and business owners who have achieved success in spite of challenging economic times, with the aim of inspiring the audience to start their own business or grow an existing one. Viewers are directed to the Guardian's Business in You website where they can find support tools, a wall of case studies and a selection of short films, produced by Channel 4, providing viewers with inspiration and insight from a range of successful business owners.

The campaign asks, ‘What's the business in you?' and was delivered by the media agency M4C.

http://businessinyou.bis.gov.uk/ 

http://www.guardian.co.uk/business-in-you