Channel 4 to broadcast Crufts until 2022

7 March 2019

Channel 4 today (7th March 2019) announced that it will continue to broadcast Crufts until 2022.

Channel 4 has broadcast Crufts since 2010 and the new agreement extends the broadcaster’s relationship with the world’s most famous dog show to more than a decade.

And Channel 4 today also announced that it has agreed a new deal with independent production company Sunset+Vine that will see the indie continue to produce Crufts coverage for Channel 4. Sunset+Vine has produced Channel 4’s coverage of Crufts since it first aired on the channel in 2010.

Channel 4 Sports Commissioning Editor Joe Blake-Turner said: “Crufts is a unique event and clearly has a special place in the hearts of Channel 4 viewers and we’re thrilled to extend our relationship with the Kennel Club.”

Kennel Club Secretary Caroline Kisko said: “The Kennel Club is delighted to be continuing its relationship with Channel 4. The Crufts tv programme in 2018 reached almost 11 million viewers over the four days of the event. This gave the Kennel Club, together with Channel 4 and Sunset and Vine, a fantastic opportunity to provide its viewers with a fun, light entertainment show which also fulfilled an important role in helping to educate and inform viewers about the importance of dog ownership and the benefits of dogs in society as a whole.”

Coverage of Crufts 2019 begins this Thursday (7 March 2019) on Channel 4 at 3pm and continues daily throughout the four-day event on Channel 4 and More 4.

Ends

 

The Kennel Club

The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.

It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is one of the UK’s biggest reunification service for microchipped animals. The Kennel Club is accredited by UKAS to certify members of its Assured Breeder Scheme, which is the only scheme in the UK that monitors breeders in order to protect the welfare of puppies and breeding bitches. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world’s greatest dog show, Crufts, and the Discover Dogs event at ExCeL London, which is a fun family day out that educates people about how to buy responsibly and care for their dog.

The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the British Veterinary Association and through the Charitable Trust, funds the Kennel Club Genetics Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health. The Kennel Club Cancer Centre at the Animal Health Trust (AHT) contributes to the AHT’s well-established cancer research programme, helping to further improve dog health.

 

Sunset+Vine

Sunset+Vine is a global force in sports broadcast production, distribution and commercial services with offices in the UK, USA, Singapore and Dubai. It has a large host broadcast division delivering coverage from events including the 2017 IAAF Athletics World Championships, the 2014/18 Commonwealth Games and the ICC T20 and Champions Trophy cricket; as well as producing the Premier League and Europa League football and Premiership and international rugby for UK broadcasters.

Sunset+Vine’s programming division owns and produces the major international series Mobil1 The Grid.

Sunset+Vine’s growing digital production division produces and optimises content on social platforms for federations, teams and events. 

For more information contact Greg Moore: greg.moore@sunsetvine.com M:+44 (0)7748 968695 / +971 (0)55 885 4734