Channel 4 clean up at PromaxUK Awards

Channel 4's in-house creative agency, 4Creative, received a staggering 26 PromaxUK Awards, nearly double the amount of the next nearest entrant, at a ceremony held in Central London on Friday, November 11th. 

The PromaxUK Awards celebrate the work of marketing and creative professionals working in the UK broadcast industry, and reward the very best in creative, strategy and innovation over the last year, with fierce competition across all the terrestrials and digital channels. 

4 Creative/Channel 4 scooped a haul of 23 awards including seven Gold, nine Silver and seven Bronze awards; while More4 took home one Bronze, and Film 4 - one Silver and one Bronze, making it a total of 26 awards for the broadcaster's 4Creative team. 

Of Channel 4's Gold Awards - two awards were for campaigns around the documentary series, Seven Dwarves - Best Press/Public Relations campaign, and Best Print.