Channel 4 commissions Can I Improve My Memory? from Avalon with Sandi Toksvig as host

30 October 2020

It was announced today that following a successful one-off special, a 4 x 60 mins series of the competition format Can I Improve My Memory?, has been commissioned by Channel 4 and will be hosted by Sandi Toksvig. The series is being produced by Avalon (Taskmaster, Catastrophe, The Russell Howard Hour, Dogs Behaving (Very) Badly).

Every episode will see a group of celebrities facing individual challenges to learn as much as they can about a subject that they know absolutely nothing about, before being tested on it by Sandi at Memory HQ. To help them, they’ll be given memory techniques and hacks by experts to change the way they think.  Across four knockout episodes the group will be whittled down to just one celebrity being crowned Memory Champion by Sandi.

Jamie Isaacs, Executive Producer for Avalon, said: “It’s a mix of quiz competition and features take-out, full of appealing tips for the audience. After all who doesn’t want a better memory?”

Sandi Toksvig said, “A memory competition is perfect for me to host because of my own enviable, watertight memory. I’m looking forward to putting the contestants through their paces and seeing how they can radially boost their brains.  Now, where did I leave my keys…”

Can I Improve My Memory was commissioned by Tim Hancock, Commissioning Editor for Features and Formats with Head of Features and Formats, Sarah Lazenby. It is produced by Avalon with Jamie Isaacs as Executive Producer and Alice Wheater as Series Producer. 

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