Channel 4 first UK broadcaster to launch mobile interactive video ads

31 October 2014

Channel 4 Sales today announced it has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets – it is the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market.

From today, agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will see their digital TV campaigns additionally supported on mobile devices, at no extra cost.

Ad Link places a range of social media and bespoke clickable links directly onto the pre-roll; Ad Extend offers viewers the opportunity to watch an extended version of the advert; Ad Bloom provides microsite functionality including data capture; and Ad Shop features a toolbar of the products shown in the pre-roll for the viewer to easily click to buy the things they’ve seen in the ad or find out more information.

Channel 4 has partnered with Innovid to launch interactive mobile video support to its on-demand platform.

Further interactive ad formats available in Channel 4’s iVOD suite, which currently includes Adapt, Ad Weather, Ad Elect and Ad Pause, will be added at a later date – as well as expanding the range of platforms to support interactive video ads.

Mobiles and tablets currently account for almost 50% of Channel 4‘s on-demand viewing.

David Amodio, Digital Leader at Channel 4 said: “We’re excited to be the first broadcaster to launch mobile supported interactive ads on 4oD. As VOD consumption has risen on mobile platforms we have adapted our strategy accordingly – this was a key driver behind our decision to launch Shorts on 4oD this summer. This mobile ad innovation ensures we’re delivering our advertising partners maximum engagement with our valuable viewers wherever they’re watching.”

 

ENDS

 

For further information:
Victoria Wawman, Channel 4 Press Office

 

 

Notes to editors

• Channel 4’s new digital brand All 4 will replace the 4oD brand on all platforms from the end of Q1 2015. All 4’s new user interface and functionality will launch initially on PC and iOS devices and will be extended to other digital platforms across 2015. See press release for further details:  http://bit.ly/1uVNfEu

• About Innovid
  Innovid delivers advanced video advertising anywhere. Bridging the technological gap between TV and digital video advertising, Innovid simplifies this shifting landscape for visionary agencies and marketers. Atom, Innovid's open, end-to-end video ad platform, gives agencies and brands the power to seamlessly create, deliver, optimize and measure videos across all screens, regardless of the media source. Innovid's interactive, dynamic and addressable inRoll® ad formats and award-winning creative services bring engagement and relevance to consumers, driving superior, proven results