Channel 4 Launches Broadband Simulcast Service

21 June 2006

Channel 4 has today announced it is to begin simulcasting its Channel 4 TV service via broadband, making it the first major UK broadcaster to launch a service of this type.

Chief Executive, Andy Duncan, confirmed the launch whilst delivering the New Statesman's annual media lecture.

The new broadband simulcast will be available to PC users from 27th June via the channel4.com website. To access the content users will need to register at www.channel4.com/livetv.

Users will be able to access a streamed live version of the Channel 4 schedule, allowing them to watch Channel 4's flagship commissioned shows at the same time as their TV transmission.

Andy Duncan, Chief Executive of Channel 4, said: "It is our stated aim to make Channel 4's public service programming available across all meaningful platforms and to be the first UK broadcaster to begin simulcasting our content on broadband is a significant step towards delivering on this objective.  By embracing the challenges presented by new media technologies we aim to ensure Channel 4 remains as relevant in the future as it is today."

Rod Henwood, New Business Director, added: "Viewing video via the PC is fast becoming a reality and the popularity of our existing online video offering proves that a strong demand for watching programming online already exists. Launching our broadband simulcast service will enhance our offering still further and is evidence that Channel 4 is leading the way in providing new media services that viewers actually want."

At launch the service will not include acquired programmes and films and will carry the same commercials as the Channel 4 TV service, although Channel 4 has plans to sell advertising spots on the service in due course.  Where Channel 4 programming is not available a loop of Channel 4 promotions will be broadcast.

The launch of the broadband simulcast follows on fast from Channel 4's first foray into pay-per-view VOD services. Since May, Channel 4 has been partnering with Disney to offer an on demand catch-up service for hit US acquisitions Lost and Desperate Housewives, making it the first broadcaster outside the US to strike such a deal with a US studio.

In January this year, Channel 4 premiered its new sitcom, The IT Crowd, online attracting some 400,000 separate views across six episodes.