Channel 4 launches Live from Space campaign blockbuster

19 February 2014

Channel 4 today unveiled its latest conceptual marketing campaign for its ground-breaking new Live from Space season to be broadcast on Channel 4 next month. The on-air campaign inviting viewers to ‘Go to space with Channel 4’ was created by Oscar and BAFTA award-winning British VFX company, Framestore, additionally nominated for an Oscar this year for their critically acclaimed visual effects work on Alfonso Cuaron’s sci-fi space thriller, Gravity.  

Directed and produced by 4Creative, Channel 4’s multi-award winning creative agency, the TV trail launches on Wednesday 19th February across the Channel 4 portfolio – including E4, More4, Film4 and 4seven – premiering in the junction just before 24 Hours in A&E at 9pm on Channel 4. It will also be broadcast during The Brits Awards 2014 on ITV the same evening.

Chris Bovill and John Allison, Heads of 4Creative said:  “We wanted to remind people how being an astronaut is the most dangerous, insane, rock 'n' roll job on the planet.”

Channel 4’s Live from Space season, fronted by Dermot O’Leary, features three hi-spec shows from Arrow Media which deliver unprecedented access to NASA and get up close and personal with astronauts like never before.

Astronauts: Living In Space and Astronauts: Houston We Have A Problem will broadcast ahead of a major interactive TV event – Live from Space: Lap Of The Planet – featuring a live two-hour broadcast from the International Space Station (ISS) and Mission Control in Houston as the ISS completes an entire orbit of the Earth.

Toshiba is the exclusive commercial sponsor of Channel 4’s Live from Space season.

For further information:

Victoria Wawman / 020 7306 8165 / vwawman@channel4.co.uk

 

Notes to editors

 

Full credits

 

Client:                  Channel 4 Marketing

 

                Rosalind Godber, Group Marketing Manager

                Grace Ayres, Marketing Manager

                James Hamilton, Senior Planner

Agency:                               4Creative

 

                Creative Directors

                Chris Bovill

                John Allison

 

                Creatives

                Neil Gorringe

 

                Director

                Neil Gorringe

 

                Producer

                Selena Cunningham

 

                Business Director

                Kuba Wieczorek

 

                VFX/Post-Production

                Framestore

 

                VFX Supervisors

                William Bartlett and Simon French at Framestore

 

                VFX Production
                Helen Hughes, James Alexander and Tanya Ligertwood at Framestore

 

Editor

James Rosen at Speade

 

Sound Design

Rich Martin at Envy

 

About 4Creative

4Creative is Channel 4’s multi-award winning creative agency and was last year named Campaign Big Award’s Multimedia agency of the year and Creative Review’s Ad Agency of the Year.

Headed up by Chris Bovill and John Allison, 4Creative acts as both creative agency and production company across all advertising output for Channel 4 and its family of brands.

In 2012, 4Creative were responsible for the multi-award winning Paralympics campaign ‘Meet the Superhumans’ set to the epic Public Enemy track, ‘Harder Than You Think’. The film received widespread acclaim and has earned 4Creative multiple awards including the UK’s only Grand Prix at the 2013 Lions, a Black Pencil and four Yellow Pencils at the D&AD Awards, multiple Gold Awards at Creative Circle and British Arrows where the ad was awarded ‘commercial of the year’, a Grand Prix at the Marketing Society Awards (jointly with Sainsbury’s); it was Campaign magazine’s Campaign of the Year in 2012 and was also voted one of TED’s Ads Worth Spreading.

Additionally, 4Creative were behind the thrilling, critically acclaimed ad campaign for The Grand National, broadcast on Channel 4 last year for the first time; the highly praised marketing campaign for Channel 4’s Mating Season which explored dating through the eyes of a recently bereaved Galapagos Tortoise named Arthur; Channel 4’s latest brand campaign, Born Risky which launched a rework of Channel 4’s red triangle, originally used in the 1980s as a content warning system, as the campaign’s brand motif; and most recently Channel 4’s TV promo featuring acclaimed ‘bearlesque’ act Fred Bear and its unique soundtrack Gay Mountain to wish athletes good luck at the start of the Winter Games 2014 in Sochi.

 

About Framestore

Framestore is an Oscar-winning visual effects company that uses innovative talent and technology to create hi-end images for every platform. Framestore partners with clients ranging from Hollywood studios through to advertisers, ad agencies, production companies and video game developers. In addition to being recognised for its globally celebrated visual effects, Framestore has more recently made its name as an innovator in the digital space by focusing on the immersive engagement potential of interactive visual effects.