Channel 4 Streaming launches first FAST Channel Pilot: MAFS Live in the UK

6 December 2023

Channel 4 this week launches MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Series 6 to 8 around the clock. 

MAFS Live will make its debut on the Channel 4 streaming platform on Thursday 7 December, becoming Channel 4’s first Free Ad-Supported Television (FAST) channel in the UK.  

The two-month pilot, running to Wednesday 7 February 2024, aims to gauge viewer appetite for the FAST format, while providing an innovative and viewer-focused streaming experience for fans of the popular reality series. The channel will be available on Channel 4 streaming across web browsers, mobile devices, and tablets, helping audiences indulge in their favourite moments whenever and wherever they choose to watch. 

Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall said “FAST is swiftly becoming a popular feature with viewers across the globe and we're excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show.” 

Throughout the pilot period, Channel 4 will closely monitor viewer engagement, tracking views and user behaviour to gain valuable insights that will inform the network's future FAST strategy on Product. The trial will enable Channel 4 to adapt and enhance its offerings based on real-time feedback, ensuring that future FAST channels align seamlessly with audience preferences. 

Earlier this year, Channel 4 struck deals with streaming platforms Tubi, Plex and Xumo Play which carried two FAST channels - 4Adventure and 4Emergency - to host Channel 4 content and other programming in the US, bringing its unique brand and content curation to the US FAST market.  

Alex added, “After a successful launch in the Summer, we are continuing to grow our FAST strategy in the US in partnership with a number of platforms, with our most recent launch this week on Google TV.” 

Channel 4 encourages viewers to dive into the MAFS Live experience and share their thoughts on social media using the hashtag #MAFSLive. The network is excited to embark on this ground-breaking venture and looks forward to shaping the future of free ad-supported streaming television.