Channel 4 strikes new festive deal with Beaverbrooks for its content alongside UKTV and WBD with Republic of Media

Channel 4 Sales today announces it has partnered with Republic of Media for a festive campaign by jewellers, Beaverbrooks, which marks the 24th deal in 2024 as part of its ad sales representation for UKTV and Warner Bros. Discovery.

Getting into the Christmas spirit early this two-month deal will see the jewellers sponsor programming across its Channel 4, E4 and More4 including Kirstie’s Handmade Christmas and An Alphine Christmas by Train alongside classics such as The Snowman, The Tiger who Came to Tea and Mog. As well as sponsoring much-loved content across UKTV and Warner Bros. Discovery channels - including U&GOLD, U&Dave, U&W and U&Yesterday.

A rotating set of idents will highlight the unique relationships and sentiment behind gifting moments during the festive period.

The main sponsorship will be complemented by a bespoke 4Shorts social branded entertainment series across Instagram, TikTok, Facebook and YouTube. Hidden Gems, produced by 4Studio Productions, sees contributors receiving special gifts alongside a heartfelt message from a loved one.

Grace Yates, Brand Manager at Beaverbrooks, said: “We are so excited to be launching our sponsorship of Festive Entertainment across Channel 4 and its’ partner channels. It’s a great opportunity for Beaverbrooks to reach such a large audience at a key commercial time of year.”

Laura Behan, Head of AV at Republic of Media, said: “Teaming up with Channel 4 for their Festive Entertainment sponsorship is an exciting way for Beaverbrooks to showcase their spectacular product range, at the heart of the holiday season and key trading period. We’re looking forward to connecting with viewers during this magical time, creating memorable moments”.

Nick Archer, Client & Business Development Leader at Channel 4 says: “With the holiday season fast approaching and many people’s minds go to loved ones, Beaverbrooks is the perfect sponsor for this strand. As well as sponsoring great festive content on Channel 4, this deal also allows us to showcase our work as a leading sales representative for media owners and it furthers our wonderful relationship with Republic of Media.”

This partnership is a continuation of Channel 4 Sales’ role as the exclusive ad sales representative for the UKTV portfolio as well as sales representative for a number of Warner Bros. Discovery channels.