Channel 4 unveils on air brand evolution for Film4

Channel 4 today reveals a refreshed on air brand identity for Film4, the UK’s number one film channel, reflecting its dedication to the world of cinema.

The sixteen brand new idents, shot across five different locations, launch on Tuesday 2nd September. They represent a digital reinvention of the film strip and pay homage to moments of cinematic history whilst including more covert references for the more discerning film fan.

The idents were conceived, designed and directed by ManvsMachine under the creative directorship of Daniel Chase, 4Creative’s Head of on-air promotions for Film4.

ManvsMachine have also produced a “making of” film providing behind the scenes insight into the creative process.