Dubai signs exclusive sponsorship deal with C4 for all UK horseracing

13 August 2012

Channel 4 today announces that Dubai has signed a new four-year deal to sponsor all the channel's horseracing coverage, as the network becomes the UK terrestrial home of the sport from 2013 through to 2016.

Dubai will sponsor broadcasts of iconic horseracing events including; Cheltenham Festival, Aintree's three-day John Smith's Grand National meeting, the Investec Derby Festival from Epsom Downs, Royal Ascot, Glorious Goodwood and the entire Flat Season QIPCO British Champions Series and Day as well as long-established coverage of Newbury, York, Chester, Newmarket race meetings and the entire flat season QIPCO British Champions Series.

The deal was brokered by Falcon and Associates and Channel 4. 

Dubai has been the official sponsor of Channel 4's racing coverage since 2008.

Channel 4 also confirmed today that IMG Sports Media has won the four-year production rights for the corporation's exclusive horseracing coverage.

Will Oscroft, Marketing Director for Falcon and Associates said: "Dubai has a well-established association with top level thoroughbred horseracing and the continued sponsorship is well placed as Channel 4 becomes the home of racing for the UK. Since 2008 we have seen a growth in viewership and we look forward to working closely with the network to further develop this in the future."

Rupinder Downie, Partnerships Business Manager for Channel 4 said: "I would like to thank Dubai for their continued support.  We look forward to developing our excellent working relationship to deliver one of Channel 4's most significant Sports deals."

Ends

About Falcon and Associates:

Falcon and Associates FZ-LLC is an independent strategic advisory and implementation company that was established to deepen the understanding and appreciation of the vision of Dubai both nationally and internationally. Falcon delivers initiatives to help with the long-term strategic positioning of Dubai as part of the UAE, by partnering with businesses and government departments to deliver specific social, economic and trade-related goals.