E4 and Film4 announce record-breaking Q2 2011 ratings

25 July 2011

Channel 4's digital portfolio continues to thrive after Film4 announced its best performing quarter ever.

Film4 has achieved its best ever quarter, attracting an audience share of 1.34% and moving it up to sixth position in the YTD digital channel ratings.

Across Q2, Film4 reached an average of 23.4m viewers each month - 41% of the population and a 6% increase from Q1 2010.

Film4's Action Season, which included hit films such as Taken (pulling in 1.2m viewers) and Iron Man (1.1m viewers), further boosted Film4's audience to generate the channel's highest ever monthly share of 1.48% in June.

Across the quarter, Film4 broadcast five films bringing in more than 1m viewers, with Transporter 3 scoring 1.4m viewers - the second highest Film4 audience ever.

E4 also scored its best ever quarter amongst younger viewers, winning a 16-34 share of 4.8% - an increase of 12% on Q2 2010.

E4 has been the top-performing digital channel for 16-34 share in the first six months of the year, exceeding the shares of both BBC2 and Channel 5 which averaged 4.3% and 3.9% respectively.

Made In Chelsea has been a standout success story for E4 this year, averaging 788k viewers across the series and attracting a series high of 945k for episode 6.

MIC made a big impact on the Twittersphere and generated over 300k tweets across the series, making it the most tweeted Channel 4 programme since we have been monitoring social media.

Once more, E4 has achieved the strongest young profile of all the digital channels with 50% of its audience composed of 16-34s.

E4's weekly reach has also jumped by 5% to 14.9m, with monthly reach now standing at 28.1m, an increase of 4% yoy.

As well as popular series Big Bang Theory and Smallville, Hollyoaks has consistently delivered strong ratings for E4 in Q2 2011, averaging 529,000 viewers and a 2.7% share, up 4% on Q2 2010.