Estrella Galicia and Channel 4 serve up a taste of Spain with Spark Media North in The Spanish Job

24 September 2024

Channel 4 Sales is partnering with Estrella Galicia on new branded entertainment content, The Spanish Job. This social-first show aims to bring authentic Spanish cuisine and beverages to UK viewers.

This special one-off episode sees comedian Ignacio Lopez and Michelin star chef Nieves Barragán Mohacho challenged to take over a British pub for one night. Locals will experience how authentic Spanish food and drink can be paired to increase their culinary experience as the traditional pub menu is transformed into a Spanish feast. But before this can happen, Ignacio has five hours to fill the venue and transform its décor. Will the night be a success? Will customers learn how to authentically pair Spanish cuisine with Spanish drinks such as Estrella Galicia?

Building on its reputation as a leading content partner for brands, The Spanish Job, produced by Spark Media North will be available on Channel 4’s YouTube, Facebook, and Instagram from 24 September.

Rupinder Downie, Content Solutions Leader at Channel 4 says: “Teaming up to bring this celebration of Spanish food and drink demonstrates our expertise in working with each brand to create a concept that is engaging and cuts through to its target audience, whilst remaining true to the client’s ethos. This partnership also underpins Channel 4’s commitment to its digital-first approach via the Fast Forward Strategy.”

David Fernández, International Marketing Director at Estrella Galicia says: “We are delighted to bring this series to life, involving two incredible Spanish talents in Ignacio Lopez and Nieves Barragán Mohacho. It will further showcase the value we place on being authentic and how proud we are at having never strayed away from our Galician origins, despite growing internationally. The Spanish Job is our latest endeavour to improve Spanish cultural education in the UK and promote Estrella Galicia as the go-to, authentic Spanish quality brewed beer - it promises to be an entertaining watch!"

Joff Hatfield-Powell, Chief Creative Officer at Spark Media says: “Spark has a proven track-record creating compelling content for brands and channels so we were thrilled to be trusted to deliver this digital-first film. It has been such a pleasure to partner with Channel 4 and Estrella Galicia to create this branded entertainment single that celebrates authentic Spanish cuisine against the comedy of the challenge.”

Deidre MacNair, Co-Founder, The Village adds: “The team at The Village are proud to have orchestrated this exciting partnership between Estrella Galicia, Channel 4 and Spark Media North. We continue to harness the power of creative media thinking to drive our clients’ business forward.”

Channel 4’s Content Solutions team worked with Spark Media North and media agency, The Village to bring the concept to fruition. The digital content was commissioned by Channel 4’s Joe Churchill and Hanz MacDonald.

The Spanish Job marks Channel 4’s latest branded entertainment project, and adds to its slate which includes fresh ideas such as Celebrity Send Off with Co-op Funeral Care, and renewal partnerships with Vinted for Second-Hand Showdown.

-Ends-