Fragrant, Demur, Moot... What a conundrum!
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Countdown presenter Nick Hewer and numbers queen Rachel Riley had a bit of fun when announcing the popular daytime show's latest celebrity guest - Margaret Mountford.
The former Apprentice colleagues will reunite on television for the first time in several years this April, when Margaret takes her seat in the famous dictionary corner chair.
Sitting alongside resident wordsmith Susie Dent, Margaret will lend her shrewd business eye to the show - hopefully catching a few contestants out on their misapplication of a few stray consonants and vowels.