Frequently Asked Questions

Advertising on Channel 4

Channel 4 requires all advertising agencies placing adverts with Channel 4 to follow the UK Advertising Codes.

All advertisement campaigns that are broadcast on the Channel 4 family of channels, are cleared for transmission by Clearcast. Clearcast are responsible for ensuring compliance with the BCAP codes. For more information about Clearcast please click here.  

Further information about advertising standards can be found at the Advertising Standards Authority website. The UK Code of Broadcast Advertising and the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing are available online.